历届夏季奥运会吉祥物_summer论文

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Since the first mascot in Olympic history made its appearance at the 1972 Munich Olympic Games, mascots have become a main element of the Olympic image.As a unique and popular image full of vitality 2,a mascot is able to materialize 3 the Olympic spirit, communicate the concepts of each Olympic Games,promote the history and culture of the host city 4 and create a festive atmosphere for the Games.Mascots act as a significant vehicle 5 for communicating the Olympic spirit to the general public,especially children and youth.Whatever shapes they have,they fundamentally share a creative rationale 6,that is,the mascots must be able to convey the theme of the Olympic Games,showcase 7 the distinctive 8 geographical features,history and culture unique to the host city.

Waldi-mascot of 1972 Olympic Summer Games in Munich,Germany

"Waldi",the first official mascot to appear for the 1972 Munich Games,was a Dachshund 9.Very popular in Bavaria 10,he possesses qualities which are indispensable 11 to an athlete:resistance,tenacity 12 and agility 13.These are among the reasons he was chosen to be the mascot.He was dressed in pastelTM colors to express the gaiety 15 and joy of the Olympic festival.

Amik-maseot of the 1976 Olympic Summer Games in Montreal,Canada

It was a beaver 16 called Amik,a name taken from the Algonquian language,the most popular language amongst the American Indians in Canada.Amik means beaver.The beaver symbolizes hard work.

Misha-mascot of the 1980 Olympic Summer Games in Moscow

The Moscow Olympic bear Misha was developed by the renowned illustrator 17 of children's books Victor Chizikov.Misha was featured on hundreds of different pins 18,as a plush toy19,in plastic,porcelain 20,rubber,wood,glass and metal during the Games.Misha became an instant international success.

Sam the Egie-mascot of the 1984 Olympic Summer Games in Los Angeles,USA

Designed by Walt Disney 21,Sam is a cartooned 22 Eagle with sheer American characteristics who wears the dress of the legendary American Uncle Sam 23 with a starspangled 24 background in red,white and blue,typical colors of USA.Commercial use of mascots was initiated henceforth.25

Hodori-mascot of the 1988 Olympic Summer Games in Seoul,Korea

For the 1988 Olympic Games,which was held in an Oriental 26 country,a little tiger with typical Oriental color was chosen as the mascot,who was named Hodori.Hodori was designed as an amicable 27 tiger,which portrays the friendly and hospitable 28 traditions of the Koreans.Ho is derived from the Korean word for tiger,and Dori is a diminutive 29 for boys in Korea.The friendly tiger of Seoul wore the Olympic Rings around its neck,much like a medal,while sporting 30 a traditional Korean dance hat on its head.

Cobi-mascot of the 1992 Olympic Summer Games in Barcelona,Spain

The surreal 31 dog Cobi was designed by local cartoonist Javier Mariscal.The Spaniards 32 did not immediately take to 33 "Cobi",but his popularity slowly grew and by the end of the Games he was loved universally by the Spanish and the rest of the world.The Barcelona Organizing Committee for Olympics had specially produced a TV series for Cobi to communicate the spirits of the Games.

Izzy-mascot of the 1996 Olympic Summer Games in Atlanta,USA

Izzy was the first mascot designed by computer.It was an amorphous 34 abstract fantasy 35 figure.It carded the name Izzy; derived from"What is it?" because no one seemed to know exactily what Izzy really was.

Syd,Oily and Millie-mascot of the 2000 Olympic Summer Games in Sydney,Australia

Olly,Syd and Miilie,designed by Matthew Hattan,are three native Australian animales chosen as mascots for the Sydney 2000 Games.They represent earth,air and water."Olly",a kookaburra 36,epitomizes 37 the Olympic spirit o generosity and universal generosity (from Olympic); "Syd",a platypus 38,represents the environment and captures the vigor and energy of Australia and its people(from Sydney);"Millie",an echidna 39,is a techno-whiz 40 and imformation guru 41,with all the facts and figures at her fingertips 42(from millennium).

Athena and Phevos-mascot of the 2004 Olympic Summer Games in Athens,Greece

The lovely mascots,Athena and phevos,with their whacking 43 feet,longish 44 necks and puny 45 heads,one in deep yellow and the other in deep blue,are based on dolls,thousands of years old,found at archaeological sites 46 in Greece.Greek mythology had it that 47 Phevos and Athena are brother and sister,named after two Greek gods:Phevos,the god of light and music,and Athena,goddess of wishdom and patron 48 of the city of Athens.

The Five Friendlies-mascot of the 2008 Olympic Summer Games in Beijing,China

Like the Five Olympic Rings from which they draw their color and inspiration,the Five Friendlies will serve as the official mascots of Beijing 2008 Olympic Games,carrying a message of friendship and peace-and blessings from China-to children all over the world.

Designed to express the playful qualities of vie little children who form an intimate circle of friends,the Five Friendilies also embody the natural characteristics of four of China's most popular animals-the Fish,the Panda,the Tibetan Antelope,the Swallow-and the Olympic Flame.

Each of the Friendlies has rhyming two-syllable name--a traditional way of expressing affection for children in China.Beibei is the Fish,Jinajing is the Panda,Huanhuan is the Olympic Flame,Yingying is the Tibetan Antelope and Nini is the Swallow.

When you put their names together--Bei Jing Hnan Ying Ni,they say"Welcome to Beijing",offering a warm invitation that reflects the mission 49 of the Five Friendlies as young ambassadors 50 for the Olympic Games.

Notes

1.mascot吉祥物