Reeled In
By Ji Jing
Short video apps come under regulation
At 20, Yuan Guihua, who flunked her college entrance exam, is an Internet celebrity. It started with a simple video that gained her nearly 1 million views.
The young woman from Guizhou Province,southwest China, opened an account on Kuaishou, a short video app also known as Kwai,and posted a video of her picturesque but impoverished village. To her surprise, it was seen by thousands of people and when she posted more videos of herself ploughing, picking vegetables and fruits, and chopping up firewood,many people became interested in the vegetables and fruits she grew organically, without using pesticides and chemical fertilizers.
（3）管用分开，航标维护质量提升。船舶运行服务外包过程中，我处作为用人单位，在用人方面不受限制，平时对外包船员做出相关的管理规定，按分配的工作任务进行管理、考核，做到“你用人，我管人”，管用分开，用人方式可以机动灵活。结合相应的考核办法，从船舶自修维护保养和航标维护保养两方面进行考核，通过考核对外包船员进行评分，进一步体现在工资待遇方面，以此来确保外包船员积极开展船舶自修保养工作，不仅使船容船貌得到改善，而且航标维护质量得到提升。
Yuan began to promote green agricultural products online and taught other villagers to grow specialties and sell them online through the app. Today, she has over 3 million followers on Kuaishou.
Yuan’s case exemplifies the popularity of such videos in recent years.
1.2.1 试验材料 试验材料选择幻粉流云、少女花语和芙蓉面的2年生地径1 cm的健壮苗木各48棵。2017年移栽时施基肥1.50 kg，2018年展叶期和花期各开展施肥1次，传统追肥采用穴施，距根部5 cm处追肥0.75 kg，叶面肥施用量一致。
A booming sector
The short video industry experienced explosive growth in 2017, with its market value reaching 5.73 billion yuan ($856 million), up 184 percent.It is estimated that the figure will hit 30 billion yuan ($4.48 billion) by 2020.
There are several ways for short video posters to make a profit: from advertisements,virtual gifts sent by fans which can be converted into cash, selling products online or charging viewers for the content.
“Many short videos are vulgar, going too far to attract viewers. They are also too short to contain enough information, which means they are not of high quality. Moreover, it’s a waste of time and I would rather watch a movie,” he said.“Those who use short video apps are mostly younger people and I can hardly understand their fashion.”
Some of the main video sharing platforms such as Douyin, also known as TikTok, and Kuaishou have launched campaigns cooperating with local governments to help some rural residents out of poverty. In the past year, over 16 million vloggers gained income on Kuaishou,of which 3.4 million people came from areas in poverty but with rich resources.
Platforms featuring video sharing have already become a new route for rural residents to escape poverty since many rural areas have various resources and beautiful landscapes but lack marketing knowledge and distribution channels.
设图G=(V，E)，其中|V|=p，|E|=q.对于k∈N，如果存在一个双射f:E→{k，k+1，…，k+q-1}，使得它的导出映射f+:V→Zp， u p也是一个双射，则称图G=(V，E)是k-边优美的.1-边优美图的概念是由文献[1]引入的.文献[2]指出了Kn是边优美图当且仅当n≡0，1，3mod 4.而文献[3]证明了p≡2mod 4时一个p点多重图不是边优美的.有关边优美图的更多情况可参见Gallian的综述[4].而边优美问题现已成为图设计的热门问题.本文研究轮图S(7，n)=(V(S(7，n))，E(S(7，n)))，其中
According to the China Internet Audio-Visual Products Development Report published by the China Netcasting Services Association(CNSA) in November 2018, the number of short video users reached 594 million by June 2018,accounting for 74.1 percent of all Internet users in China. Young people use short videos more,with over 80 percent of those under 29 using short video platforms.
修整部分主要针对文件破损、字迹模糊或褪色、装订材料易锈蚀氧化及文件幅面过大等问题，这些问题不利于档案的长期保存，也会影响档案的真实性。增加修整内容既是基于档案工作的实际，也是基于保护档案的需要。
The market has become more mature as the content has become more diversified.In 2017, the most watched short videos were entertainment-related while in 2018 their popularity dropped.
As a result, the Cyberspace Administration of China ordered Kuaishou to ban the teen’s account and not allow her to register a new one in the future.
Nearly two dozen categories have been labeled as vulgar, including those that damage the national image and ethnic and regional unity, pornography and videos regarding extramarital affairs. People posting such contents face a one-year, three-year or permanent ban depending on the severity of the case.
猪群发生本病时，最初多为最急性和急性，以后逐渐以亚急性和慢性为主。该病主要以排泄黄、白、血痢为特征，一般表现为精神、食欲差，下痢拉稀或水样带血粪便，体温微热，喜欢喝水，弓背，严重时脱水，腹部蜷缩，行走摇摆，用后脚踢腹，被毛粗乱无光，迅速消瘦、虚弱，后期排便失禁，气味特臭。
Zhang Zhian, Dean of the School of Communication and Design, Sun Yat-sen University in south China’s Guangdong Province, said on one hand, short videos have enabled Internet users to express themselves,giving full play to their personalities; on the other hand they have filled up Internet users’fragmented spare time and satisfied their spontaneous needs for audio-visual products.
In addition to web celebrities, many entertainment stars have also opened short video platform accounts. Xie Na, a famous hostess with Hunan TV, registered an account on Kuaishou last year and posted videos of herself running, eating and singing. Her first video was viewed more than 60 million times, received 4 million likes and over 430,000 comments, and she had over 15 million fans within a month.
Chen Jiamin, a university student in Dalian,northeast China’s Liaoning Province, spends nearly an hour watching short videos every day.The 19-year-old likes watching videos on tourism,pets, cooking, handicraft making and painting.
“When I watch a video of others at a tourist site, I jot down the names of the site and the hotel so that I can go there in future. I learned to cook through short videos and made several dishes during the winter vacation, which proved to be very successful. It’s very useful,” Chen said.
However, not everyone is a fan. Liu Yang, a foreign company employee in Beijing, said he seldom watches short videos except those on pets.
这是我第一次看见温文尔雅的古意在人前失态，他用一种我从来没有听过的苍凉而又悲怆的声音说道：“古乐，虽然你是她生下来的，但却是我亲手养大的，你不能像她那么自私，那么不讲道理。”
二是抓好基层领导干部培训。基础不牢，地动山摇。做好国土资源工作，需要大力夯实基层基础。为此，省厅特别重视对县级人民政府分管国土资源工作领导的学习宣传。在省委组织部的支持下，省厅连续多年在省委党校开展县（市、区）领导干部国土资源专题培训，专门编印《国土资源重要政策文件》《国土资源管理基本知识》，厅领导亲自讲课，以利他们加强对基层国土资源工作的领导和支持。同时，紧紧盯住乡镇国土资源管理机构主要负责人这支队伍，直面基层一线工作实际，采取编辑教材、选派师资、座谈交流、学习研讨等方式方法，加强教育培训，推动基层工作。
Content management
In spite of the rapid growth, the industry is also plagued by problems such as vulgar content,pornography and piracy.
Last year, a teen who had a baby at the age of 17 and her boyfriend attracted over 45 million followers on Kuaishou. Subsequently,several teens around the same age also announced they were pregnant and it became a fashion on Kuaishou to be pregnant at such an early age. In China the legal age for marriage for women is 20.
There are over 100 short video platforms and these have become more specialized,focusing on different areas such as finance and sports. Short news video platforms are also thriving and have become the entry point for traditional media such as TV stations to enter the short video market.
On January 9, the CNSA published a regulation for online short video platforms, which stipulates that users have to register using their real names and all short videos have to be examined by the platforms before they are streamed.
A woman of the Mongolian ethnic group in north China’s Inner Mongolia Autonomous Region makes a short video to show local daily lifestyle and traditions
Tourists from 13 countries and regions take part in an activity to promote traditional folklore in Tongxiang,a city in east China’s Zhejiang Province, on April 15, 2017. They were encouraged to post photos and short videos on social media platforms
According to the Report on Short Video Users 2018-2019 released by research firm CSM on February 21, people watch short videos primarily for relaxation and entertainment, then for getting information and knowledge, and finally, for social contact and sharing content.Young short video watchers and makers typically suffer from loneliness and anxiety.
Douyin even launched a special project to generate tourism by training local people how to shoot and share videos on Douyin and providing them with free ad traffic.
The regulation also seeks to protect original content by prohibiting short video platforms from streaming segments from films, TV dramas and online films and dramas.
Industry insiders say as regulation of the short video market strengthens, the growth dividend has disappeared. However, people are not likely to go off short videos as it will become more convenient to make and share them as the 5G age dawns. The heyday of short videos is yet to come.
Li Yongjian, Director of the Cybereconomy Research Department at the Chinese Academy of Social Sciences, said following the explosive increase in the number of short video platform users, high-quality content has become key for such platforms to survive market competition.
大福本来是个瘦弱的小子，但他要装出强壮的样子来。穿着膝盖带着兜兜的美式陆战服，把细小的眼睛瞪得贼大。他的老家在哪里，他已经说不清楚了，随着刚进城时的豪言壮语被岁月淹没。他很难用一个恰当的职业来确定自己的身份，因为世上没有他没干过的事情：建筑工人，送货员，收废品，导购，公司接待，销售，保安，打手，小偷，无赖，讨债……无不涉猎。胳膊上的纹身涂抹了又纹上，纹上又涂抹掉，几次折腾下来，平滑健硕的皮肤便留下了难看的疤痕。这竟成了他炫耀的资本！
Kuaishou started a campaign with traffic value of 500 million yuan ($73.53 million) to share with more than 500 counties in poverty in the year 2018-20, announced last September by the company. They also initiated cooperation strategies with counties by way of local training.
Wu Bingying, a college graduate, in her village, Xifeng in southeast China’s Fujian Province,is one of the beneficiaries. She was chosen by Kuaishou as a rural champion due to her performance on the platform. She went back home from Beijing after the three-day training in January. The training classes included online and offline business management, online branding and how to be a rural champion to get more villagers involved.
Douyin collaborated with over 40 science and technology museums across China to popularize scientific knowledge on its platform during last year’s National Science Popularization Day, observed in September.
语文是一门人文性和工具性相结合的学科，其在生活中具有较大的应用价值。然而，受到应试教育的影响，很多教师在教学的过程中，仅仅注重对书本上的知识进行灌输，而不注重将其与生活进行有效的联系，这样就会使得语文知识显得非常枯燥，学生失去对其学习的兴趣，也无法提升自身的语文素养。为此，相关人员必须要能够以语文课为轴心，将语文教学内容进行更大范围的联系和拓展，从而将各个方面的生活与课本进行有效联系，有效实现生活化教育。
Also, ahead of World Museum Day on May 18,seven museums in China including the National Museum of China (NMC) posted short videos of their collections on Douyin with upbeat background music which became a hit with viewers.The NMC’s Douyin account had attracted over 700,000 followers by February 28.
(Li Fangfang contributed to this report)
Copyedited by Sudeshna Sarkar
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