Behind the Bright Lights
Self-media becomes a new source of income for young people By Yuan Yuan
When the annual online shopping craze pushed the total sales volume of Alibaba’s business-to-customer marketplace Tmall to a record high of 268.4 billion yuan ($38.27 billion) on November 11, Zong Ning posted his total earnings for the day at 199,000 yuan ($28,375) on his WeChat Moments, the app’s news feed feature.
卒中后偏瘫肢体肿胀的发病机制尚未阐明，由于偏瘫肢体肌力、肌张力降低，肌肉的静脉泵作用减弱，静脉回流减少，可引起偏瘫侧肢体静脉水肿；同时中枢性神经麻痹及继发性营养代谢障碍等可影响血管的舒缩功能及组织液重吸收功能，肢体肿胀不易恢复；此外，与偏瘫肢体感觉减退、不恰当的操作如患肢过度牵拉等也有一定相关性[8-10]。肿胀肢体的重量和体积增加，影响患侧正常活动，可导致关节活动度下降、慢性疼痛、炎症和感染等。还可能引发焦虑、抑郁等心理问题，进一步加重患者家庭及社会负担[11]。
It represented income from memberships for his online course, which covers how to earn money from independently operated social media accounts, known as self-media or We Media in China. Subscribers pay 1,800 yuan ($257) to join Zong’s WeChat group, where he gives instruction on running self-media accounts on social media platforms Weibo and WeChat, news aggregators Baidu and Toutiao and video-streaming app Kuaishou, among others, something he has been doing since 2014.
由于房地产市场火爆异常，各方面的资金、技术力量都潮水般地涌向房地产市场，使住宅工程质量在一定程度上得到提高，但现阶段仍存在许多质量通病问题，其中最直观也是引起群众集中上访投诉最多的主要是“漏、裂、渗、壳、锈”五大类，包含屋面、卫生间漏水；墙体开裂、渗水；墙面抹灰空鼓、不平整，阴阳角不垂直；扶手、栏杆锈蚀等多种问题。
免疫接种具有不可替代的作用，然而因重视程度不足，导致很多羊养殖户存在侥幸心理，认为加强饲养管理即可。然而，一部分致病原在不同因素的作用下会导致羊患病[3]。
Born in 1982, Zong moved to Beijing after graduating from university in Shandong Province in east China. Although he maintained a job, he started to share his ideas on doing business on the Internet on Weibo. Gradually, he accumulated followers and gained some fame. He continued to post articles and later set up a business model, joining the fi rst group of young people who seized the opportunity to profi t from the self-media trend.
Easy money
由于缺乏新的控制体系管理推行措施，在一定程度上限制了企业控制方面管理工作的发展，因此，企业应重视企业控制工作，企业应针对控制方面推行改革措施，加强企业改革措施的落实，促进管理人员创新能力的培养。
In late 2013, WeChat launched its public account feature which allows individuals to push feeds to subscribers and provide them with services. Zong started his training course immediately. At the time, the number of people running public accounts was limited and it was easy to amass followers.
Some of the early birds could easily earn over 10 million yuan ($1.4 million) a year. But this prime window didn’t last long, as millions more swarmed into the business, especially young people.
Luo Ziwen, a research fellow with the Chinese Academy of Social Sciences, lists selfmedia as a sunrise industry. “Many young people are not satisfied with sitting in an offi ce and earning a fi xed salary,” Luo said. “Selfmedia can motivate them to use their skills and professional knowledge in a modern way.”
In 2015, WeChat allowed subscribers to give public account owners monetary rewards if they like the content. This has become a crucial source of income for self-media bloggers, along with revenue from advertisement.
结合大坝工程地质条件，采用河海大学开发的AUTO-BANK软件计算分析坝体内的浸润线分布，并将计算结果导入边坡稳定性计算模块中，运用块体极限平衡法进行稳定性计算，即可获得不同运行工况下大坝坝坡的稳定安全系数［8］。根据坝体取样及室内土体试验报告建议参数取值，坝体二维渗流稳定计算主要物理力学参数如表2。
For the young, self-media is a lowthreshold business. Media reports add to its allure as they highlight role models who brag about making a fortune in a short time and achieving their life goals at a young age.
桑：对于这漫长而残酷的战争来说，所有文字都是轻薄的。《德克萨斯》人物众多，事件众多，我进行了全视角的表述，力求赋予它们更深的含义，我希望人人都按自己的理解去欣赏它，只有心中所思，才是心之永恒。《德克萨斯》不是一个框框，让读者囿于其中的，它只是一双翅膀，可以带您进入一个全视角的19世纪60年代，让您看到您想看到的一切。
A self-media blogger shoots a short video in her family’s sheepfold in West Ujimqin Banner, Inner Mongolia Autonomous Region in north China, on January 11
This is common among many self-media bloggers. They start with a big ambition but quickly lose hope and quit. Luo mentioned three qualities that a person needs to be successful in self-media.
Most people overestimate what they can do in a year, but underestimate what they can do in three years, Zong said. Three years are the time frame he recommends selfmedia bloggers take to work hard without caring about results.
Yang himself ran a WeChat public account to help followers increase their English vocabulary by reading English newspapers to them every day. In preparation, he had to review over 20 articles a day and choose one or two from the pile.
Guan Xiaodong, born in 1991, is a licensed veterinarian from Liaoning Province in northeast China. After graduation from college, he found a job in a small pet hospital with a monthly salary of just 1,500 yuan ($214).
In early November, China Youth Daily conducted a survey of 1,870 people between 18 and 35 years. Among the respondents, 72 percent said they have friends working as self-media bloggers, while 45.6 percent said they have tried or are engaged in self-media themselves, and 52.8 percent said they have plans to develop their career via self-media.
In January 2011, Tencent rolled out its instant messaging service WeChat that soon became a must-have app for smartphone users in China. Zong saw the opportunities it could bring for people who wanted to run a low-cost business and encouraged his followers to promote their products on its Moments section.
First, professional knowledge in one fi eld, which will be the foundation of the content. Second, skills to create the content, which may include writing and creating videos, and the ability to promote it. The last one is persistence.
艺术教育是美育的核心，它的根本目标是培养全面发展的人。艺术教育承担着开启人的感知力、理解力、想象力、创造力，是人的内心情感和谐发展的重任。艺术教育的可实施性在于重视学生的实践技能，重视组织形式多变的探索，打破传统规矩；教育的课堂充满活跃艺术气息，灵活的教学方式，让学生从中体验艺术的魅力以及艺术与生活的结合，我国的教育者一定会将艺术教育的精华继续发扬和延续下去。
Zong echoed Luo’s views in one of his articles. “You can’t expect to be popular and make money overnight. There are no shortcuts in this business,” he said. “Be patient and diligent. Find something you are good at and work hard to become an expert in that fi eld. Only in this way will people pay for what you provide.”
Yang Zhilin, a student from Beijingbased Tsinghua University, said many of his classmates tried to run a public account on WeChat or open subscription accounts on other social media platforms, but only a few have persisted since it is very time- and energy-consuming.
A woman in Beijing reads a book pushed to subscribers on a WeChat public account on April 16, 2018
A tea maker in Suzhou, Jiangsu Province in east China, shows off tea-themed content on his WeChat public account on March 22, 2018
Gaining fame
“I had to confi rm the meaning of the words from the dictionary and find examples where they are frequently used by English speakers and pictures to go with the story,” he said. “I spent about two hours a day editing the fi le, but had only about 200 followers after a month. It was really disappointing. I fi nally quit.”
In 2014, Guan registered on Kuaishou and uploaded a short video of his dog. Surprisingly, the film got over 30,000 likes and he quickly became popular on the platform.
“Every time I uploaded a short video of my dog, I easily got over 400,000 views, but when I tried to share veterinary tips, I would hardly get 1,000 views,” Guan said. But this didn’t deter him from sharing his professional knowledge. To attract more followers, he started to answer questions on pet health for free and has offered this service for three years.
Every day, Guan received hundreds of questions from all over the country and sometimes he didn’t even have time to eat, he recalled. Meanwhile, he also uploaded two or three short videos on Kuaishou a day.
“At first, like many video makers, I thought I could upload a clip only if I had a good camera, nice sound and good lighting equipment,” Guan said. “Now, I don’t care about that anymore since it is not what my followers really pay attention to.”
All these efforts proved effective in expanding the base of his followers. Currently, Guan charges 18.8 yuan ($2.68) per question, but the questioner can refuse to pay if he or she is not satisfi ed with the answer. He makes about 800 yuan ($114) per day from this part of his business and has gained online fame.
Guan has become the first choice of consultant for many netizens when their pets have a problem. He has even opened an online shop selling pet-related merchandise. His income from various sources totals 1.8 million yuan ($256,680) each year.
“Without self-media platforms, I might still be working as a regular veterinarian in a pet hospital with a monthly salary of no more than 4,000 yuan ($570),” Guan said. “The magic of the self-media era has opened up a new world with many opportunities for all of us.”
Copyedited By Rebeca Toledo
Comments to yuanyuan@bjreview.com